ABOUT ROBERT FLOOD
As the old saying goes, “One must create your own visual style, let it be unique for yourself and yet identifiable for others;” a quote that wardrobe stylist and designer, Robert “Middleman Fresh” Flood lives by.
Known for his eye wear and colorful personality, Middleman is one of the industry’s top wardrobe stylists. With 20+ years of experience, Middleman continues to push the envelope by exploring raw, untouched boundaries. His vision for style is bold and strategic, transforming clients, creative directors and photographer’s ideas into an artistic experience.
Middleman career highlights as a wardrobe stylist include working with Cee Lo Green, Cedric the Entertainer and R.Kelly on Centric’s Soul Train Awards in 2009 and 2010. In 2012, Middleman was hired as head costumer for the live production of Georgia Lottery’s 4th of July “Georgia Salutes America” at Centennial Park. In addition, he has styled various artists including John Legend, Future and reality stars Meyer & Harvin Eadon of Style Network's “Big Rich Atlanta”. During his feature on Big Rich Atlanta, Middleman was hired by Harvin and Meyer as creative director for their jewelry collection ad campaign “She Blames Me.” Middleman has also styled key runway shows including the 2012 PERONI Emerging Designers Fashion Competition and the 2012 Runway Red Celebrity Kids Fashion show.
Middleman launched his career as a designer by reinventing the once popular oversized ‘vintage bowtie’. The trend garnered the attention of some of the biggest names in the entertainment industry including comedian Steve Harvey, Cee Lo Green and super producers Dallas Austin and Jazze Pha. A year later, Middleman saw a need for customized apparel and launched Next Weekend Apparel; creating a wave of customized spiked chucks, denim vests, chenille letter sweatshirts and letterman jackets. Not stopping there, Middleman introduced the Hot Headz snapback; a custom caption hat that featured personalized words and styles. These eye-catching hats have been sported by the likes of Floyd Mayweather and reality star, Dice of LaLa’s Full Court Life.
Middleman is eager to expand his brand to greater heights. This year, the self-proclaimed “Sensei of Fashion” will take on more styling projects involving television and film industries. In addition, he recently launched a collection of luxury graphic t-shirts titled Anti-Social Homme.